People Can’t Stop Buying Subarus – Subaru Sets Sales Record in the US, Canada, and Australia

Subaru is primed to take over the world, and they’re doing a pretty great job of it thus far: in 2013, Subaru’s US sales rose 26.2%, putting them at 424,683 units sold. That’s a significant growth, and sets an all-time annual sales record for the company in the United States, which is made even more impressive when you consider that this is the 5th consecutive year that they’ve broken their previous record. This also makes them the only manufacturer in the US to post sales increases for six consecutive years; we really love Subarus, and apparently so do you. Great job, everyone!

Not to be outdone, Canada bought 36,760 Subarus in 2013, an 18.6% increase, while Australia bought 40,200 Subarus. Both of those were also all-time sales records for their respective countries.

Here’s the full press release:

Subaru Sets All-Time Annual Sales Records in the US, Canada, and Australia
– US Sales Post 5th Consecutive Year of Record Sales –

Tokyo, January 7, 2014 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru has
set all-time annual sales records in 2013 in its major markets including the US, Canada, and Australia.

Subaru’s US sales for 2013 rose 26.2% to 424,683 units, marking another year of significant growth after 2012 which posted
26.0% increase from 2011. With this result, Subaru has achieved an all-time annual sales record for the 5th consecutive year and
become the only manufacturer in the US to post sales increases for six consecutive years.
Subaru’s popular SUV models, the Outback and Forester, both achieved over 100,000 sales as the Outback sold 118,049 units
(+0.4%) while the Forester, driven by the all-new version launched in March, sold 123,592 units (+61.9%). The Subaru XV*,
introduced in 2012, also contributed to the growth with 53,741 units sold (+626.6%).

In Canada, Subaru sold 36,760 units (+18.6%), setting an all-time record for the 2nd consecutive year. The Forester, driven by
the all-new version launched in March, and the Subaru XV*, introduced in 2012, both contributed to the growth, selling 11,239
units (+57.1%) and 6,115 units (+239.0%), respectively.

In Australia, Subaru sold 40,200 units (+0.0%), setting an all-time record for the 2nd straight year. The Forester, driven by the
all-new version launched in February, and the Subaru XV, introduced in 2012, each led the strong sales, selling 13,649 units
(+18.3%) and 10,764 units (+8.6%), respectively.

* Sold under the name “Subaru XV Crosstrek” in the US and Canada

Subaru’s US Annual Sales (January-December)
Calendar Year Unit Sales
% Change from
Previous Year
2008 187,699 +0.3%
2009 216,652 +15.4%
2010 263,820 +21.8%
2011 266,989 +1.2%
2012 336,441 +26.0%
2013 424,683 +26.2%

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